Cookie Policy

This Cookie Policy explains what cookies are, why we use them, and how you can control them.

1. What cookies are and why we use them

Cookies are small text files stored on your device when you visit a website. We use cookies to:

• make the website work reliably
• improve security and performance
• understand how visitors use the site (analytics)
• measure marketing effectiveness (if advertising cookies are enabled)

2. Types of cookies we use

We use the following categories:

1. Essential cookies

Required for core functionality and security. These cannot usually be switched off via the banner.

2. Functional cookies

Help with features such as embedded scheduling (e.g., Calendly) and remembering preferences.

3. Analytics cookies

Help us understand how the site is used (GA4 via Google Tag Manager). Used only if you consent.

4. Marketing cookies

Used to measure and improve advertising effectiveness (e.g., Google Ads / LinkedIn tags). Used only if you consent and if/when enabled.

We apply UK PECR requirements for non-essential cookies (analytics/marketing) and only set them with your consent.

Marketing cookies are not deployed unless enabled and consented. When enabled, details appear in the cookie banner.

3. Specific cookies deployed on our site

The exact cookies can vary depending on configuration and may change over time. The list below reflects the common cookies for our stack. Our cookie banner provides the current cookie list detected on your device at the time of visit.

Essential / Security (Cloudflare)

• __cf_bm – helps manage bot protection and security (Cloudflare).
• cf_clearance – used when Cloudflare security challenges are active.

Functional (Calendly)

Calendly may set cookies to enable scheduling and user experience:

• calendly_* – supports scheduling functionality and embedded experience.

Analytics (Google Analytics 4 via GTM)

Common GA-related cookies include:

• _ga – distinguishes users.
• _ga_<container-id> – persists session state (analytics).
• _gid – distinguishes users for a short period (analytics).

Marketing (only if enabled and consented)

Google Ads (via GTM / Google tags):

• _gcl_au – conversion/linker cookie used by Google for ad measurement (marketing).
• Additional Google cookies may apply depending on configuration.

LinkedIn Insight Tag:

• li_gc – stores cookie consent preferences (LinkedIn).
• lidc – facilitates data center selection (LinkedIn).
• li_sugr – used by LinkedIn for analytics/ads measurement.

4. Third-party cookies

Third parties may set cookies if their services are enabled on our site, including:

• Google (Analytics 4; Google Tag Manager; Google Ads measurement if enabled)
• LinkedIn (Insight Tag if enabled)
• Calendly (scheduling)

These providers have their own cookie/privacy policies.

5. How to manage or disable cookies

You can manage cookies in two ways:

1. Cookie banner settings (Accept / Reject / Manage) – controls non-essential cookies.
2. Browser settings – you can block or delete cookies through your browser controls.

6. Impact of disabling cookies

• Disabling essential cookies may affect site security and basic functionality.
• Disabling analytics cookies will not break the site, but limits our ability to improve it based on usage.
• Disabling functional cookies may affect embedded scheduling (Calendly).
• Disabling marketing cookies may reduce the relevance/measurement of advertising campaigns (if enabled).

7. Updates to this Cookie Policy

We may update this policy as our website tools change (e.g., enabling LinkedIn or Google Ads tags). The latest version will always be posted here with a new "Last updated" date.